Media Guidelines fact sheet covers text, graphic elements
Health Communications Manager, National Farm Medicine Center
Outreach Coordinator, Upper Midwest Agricultural Safety and Health Center (UMASH)
The media play an important role in reinforcing safety in agriculture and in rural life across the United States. What we write, say and show as images need to characterize safe agricultural practices. While not intentional, unsafe practices can find a way into the mainstream and social media as well as advertising.
By keeping a safe eye on what we produce and publish, we all take a step forward to safety and health in the agriculture community.
Here are a few tips you can use TODAY to keep a Safe Eye on your communications.
- peruse your website and replace images that do not demonstrate safe work practices
- be mindful about the words and images you choose for stories and social media
- when reporting on agricultural injuries, try to include relevant prevention messages and/or resources
- share the Media Guidelines for Agricultural Safety with others in your organization
Media Guidelines for Agricultural Safety
The National Children’s Center for Rural and Agricultural Health and Safety, through its Childhood Agricultural Safety Network (CASN), developed Media Guidelines for Agricultural Safety with do’s and don’ts for media and communications staff to help promote safe agricultural practice. Following these guidelines can help each of us be confident that we are doing our part for farm safety.
- Do show tractors with rollover protective structures.
- Do use the word “incident” rather than “accident.”
- Do not show children as extra riders on tractors.
- Do not show children near large animals unless appropriate barriers are evident.
Updated June 2019
The Media Guidelines for Agricultural Safety were developed with input from media professionals as well as communicators from CASN member organizations. The guidelines fact sheet was partially supported through a grant from the National Institute for Occupational Safety and Health (NIOSH).
Ag Safety Awareness
Each year, the Upper Midwest Agricultural Safety and Health Center (UMASH) and our U.S. Agricultural Safety and Health Center colleagues across the country partner with other organizations to raise awareness about occupational risks associated with farming and offer safety resources and solutions to minimize or eliminate these risks. Please join us in raising awareness about ag safety!
ASAP Week 2018
March 4-20, 2018
Across the country, county and state Farm Bureaus are making safety a priority through the Agricultural Safety Awareness Program.
As part of ASAP, March 4-10 has been designated as Agricultural Safety Awareness Week. UMASH with the other ten U.S. Agricultural Safety and Health Centers will join Farm Bureau in promoting the week with its theme “No One Can Take Your Place.”
Join the movement to keep farms safe and share your own safety messages on social media using the hashtags #KeepFarmsSafe, #ASAP18 and #USAGCenters.