Communication Strategies to Support Agricultural Innovations and Engagement

Project Description

View All Funded Pilot Projects

2015-present

Our approach is to work in collaboration with UMASH efforts to raise awareness about lowstress animal handling techniques, also known as stockmanship, among dairy farmers in Minnesota. Our project focuses specifically on identifying the best communication strategies, channels, and content to reach dairy farmers and agricultural media organizations to share training and educational materials.

Our project will identify how agricultural media organizations have covered stockmanship information in the past. We will also investigate the understanding of stockmanship practices among dairy farmers, attitudes towards practices, barriers to implementing practices and communication preferences for receiving information about stockmanship. This foundational research will allow us to make communication recommendations for sharing key information. As UMASH is about to release videos and has made some attempts to attract dairy farmers to trainings, this historical and ongoing work provides a foundation to build communications campaign recommendations designed specifically for rural communities and farmers. This provides an excellent opportunity to evaluate the effectiveness and potential to leverage communication to increase dialogue about these issues.

Our project focuses specifically on identifying the best communication strategies, channels, and content to reach dairy farmers and agricultural media organizations to share training and educational materials.

Presentations

  • Swenson R and Wilmes E. Engaging dairy producers: stockmanship, farm safety, worker education and communication. 2016 Nora Symposium, May 4, 2016, Minneapolis MN.

PLEASE TAKE OUR WEBSITE SURVEY

It will only take a couple minutes - we promise!

We want to do all we can to ensure the UMASH website is a useful tool for agricultural health and safety resources and information. Your feedback is important to us!  Your responses will help guide us in continuing to improve the UMASH website.

THANK YOU FOR YOUR PARTICIPATION!

TAKE THE SURVEY