Climbing to the Top – Ag Media Summit

Climbing to the Top – Ag Media Summit

Pictured: Emily Redmond, Megan Schossow, and Scott Heiberger

We’re telling the story of agricultural health and safety.

Megan Schossow joined the National Farm Medicine Center as an exhibitor in the Info Expo for the 21st Agricultural Media Summit in Bloomington, MN, July 29 & 30.

Scott Heiberger and Emily Redmond joined in promoting the Telling the Story Project, Ag Media Guidelines, and engaging industry and education in the upcoming National Farm Safety and Health Week.

Over 700 communicators, journalists, and media professionals got together for networking and professional development. This joint effort was successful in engaging professors of ag communications, journalists, agribusiness and others in key resources while emphasizing the need for safety and health content.

Media Guidelines for Agricultural Safety

The National Children’s Center for Rural and Agricultural Health and Safety, through its Childhood Agricultural Safety Network (CASN), developed Media Guidelines for Agricultural Safety with do’s and don’ts for media and communications staff to help promote safe agricultural practice. Following these guidelines can help each of us be confident that we are doing our part for farm safety.


  • Do show tractors with rollover protective structures.
  • Do use the word “incident” rather than “accident.”
  • Do not show children as extra riders on tractors.
  • Do not show children near large animals unless appropriate barriers are evident.


The Media Guidelines for Agricultural Safety were developed with input from media professionals as well as communicators from CASN member organizations. The guidelines fact sheet was partially supported through a grant from the National Institute for Occupational Safety and Health (NIOSH).

Updated August 2020