Study takes fresh look at engaging media in farm safety coverage

Study takes fresh look at engaging media in farm safety coverage

Agricultural journalists have an active interest in covering safety more effectively and new opportunities exist for helping them do so, according to research published in the January issue of Journal of Extension.

In their publication, “New Extension Approaches to Serving Agricultural Media in Advancing Farm-Life Safety Communications”, UMASH pilot project researchers focused on injury prevention in a changing agricultural environment characterized by emerging safety risks and new communication channels.

“Safety professionals need to help journalists make safety coverage more compelling, with human interest angles, data and varied messaging approaches.”

— Scott Heiberger, Communications Manager