SPOTLIGHT: Take Two – Ag Communications Video Contest for a 2nd year

SPOTLIGHT: Take Two – Ag Communications Video Contest for a 2nd year

MAY 2022

UMASH partnered again with Dr. Troy McKay’s Agricultural Communications Advanced Video class to create public service announcements on a number of topics in agricultural safety and health.  This project was part of the class curriculum, and the videos were entered into a UMASH-sponsored contest.

Many topics were addressed in these videos, including positive animal handling, personal protective equipment, tractor safety, and preventing disease on the farm.  Students may use these videos for a capstone project or to enter into other regional or national contests. For the UMASH contest, health and safety and communications professionals scored each video on how effectively it addressed the topic, the production quality, and how the video may resonate with the audience. Three students were selected as winners, and their videos will be posted on the UMASH YouTube Channel. They received a prize of a bookstore gift card!

All students created fantastic videos, and UMASH thanks the students and Dr. McKay for allowing UMASH to be part of their class to bring attention to farm safety and health.


Valerie Sauder – Dairy Handling Safety PSA

Valerie Sauder is a senior from Southeast Minnesota, majoring in Agricultural Communication & Marketing and minoring in Animal Science and Agricultural and Food Business Management. Valerie grew up on her family’s dairy farm and has a passion for advocating for agriculture and the dairy community. She plans to use her career in communication to promote agricultural products and be a voice for the rural way of life.

Kristine Schechinger – Equipment & Roadway Safety PSA

Kristine Schechinger, a recent graduate of the University of Minnesota from the Agricultural Communication & Marketing program, has a deep history in the agricultural industry. Being able to combine her love for agriculture and work in communications, Kristine is excited to utilize her education to promote those who work to advocate for agriculturists and support farmers.

Lauren Funk – Personal Protective Equipment PSA

Lauren Funk is a senior, majoring in Agricultural Communications and Marketing. She grew up just outside of the Twin Cities area and discovered her passion for agriculture on her own accord during her sophomore year of college. Lauren is eager to make great contributions to the industry with hard work and her unique perspective as an individual without a background in agriculture. Going forward, she hopes to find a career that incorporates her passions for plants, sustainability, and technology.