Safety education messages without a “real-life” story of a close call, or fatality, are often ignored by farmers.
The feedback from agriculture media indicates that education alone doesn’t change farmers’ safety practices. Personal stories are easier to relate to – and recall – than statistics or data summaries. They bring the message home.
Personal stories also have impact. They can change the way farmers view work and influence decisions they make about taking risks.
Don’t underestimate the power of sharing your own story; it can help others!