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Study takes fresh look at engaging media in farm safety coverage

Agricultural journalists have an active interest in covering safety more effectively and new opportunities exist for helping them do so, according to research published in the January issue of Journal of Extension. “New Extension Approaches to Serving Agricultural Media in Advancing Farm-Life Safety Communications” focused on injury prevention in a changing agricultural environment characterized by emerging safety risks and new communication channels. …

Research Paper from UMASH Pilot Project Published in Journal of Applied Communications

An original research paper, “Fitting Farm Safety into Risk Communications Teaching, Research and Practice,” appears in the current issue of Journal of Applied Communications. Authors Jim Evans, University of Illinois, and Scott Heiberger, National Farm Medicine Center, examined the potential for strengthening skills in farm safety communications …

UMASH at Agricultural Media Summit

Ag media editors tell us that safety ranks low in reader surveys. How can we work with media to make safety a more compelling read? NFMC Communications Specialist Scott Heiberger and research partner Dr. Jim Evans, University of Illinois, are attending the Agricultural Media Summit in Indianapolis. Heiberger and Evans are finishing a pilot project aimed …

Communications Specialist Named to Ag Safety Board

Scott Heiberger, a communications specialist with the National Farm Medicine Center (NFMC), Marshfield Clinic Research Foundation, and for the Upper Midwest Agricultural Safety and Health Center (UMASH) at the University of Minnesota has been named to the International Society for Agricultural Safety and Health (ISASH) Board of Directors. ISASH is dedicated …